• Works from day one
• No irritation risk
• Retinol-free by design
• Cleanser won't strip skin
• Lightweight moisturizer
• Niacinamide evens tone
• Physician-selected formula
• Cruelty free

The Skincare Routine You Can't Get Wrong

Most skincare comes with a learning curve. Retinol wants you to start slow and build up. Acids can sting if you layer wrong. Vitamin C oxidizes if you look at it funny. And somewhere in the middle of all that, you're supposed to figure out what goes with what — and hope your skin doesn't revolt while you learn.

This duo skips all of it. A gentle cleanser and a lightweight moisturizer. The two things every dermatologist on earth agrees on — clean your skin properly, hydrate it consistently. No actives to titrate. No purging period. No "give it six weeks before it stops making things worse." It works from the first use, and it keeps working.

Why Gentle Is the Point (Not the Compromise)

This isn't gentle because we forgot to put the strong stuff in. It's gentle by design. Every other Dead Simple bundle includes retinol. This one doesn't. That's not a limitation — it's the entire point. For people who can't use actives right now, or don't want to, or aren't ready — this duo is a real routine with nothing to second-guess.

Step 1 — Gentle Cleansing Gel

Oil-free gel with watermelon, apple, and lentil extracts. Takes off sunscreen, makeup, and whatever the day left on your face — without that tight, stripped feeling afterward. Witch hazel and licorice root calm things down while panthenol supports your moisture barrier. 30 seconds. Rinse. Done. Works morning and night.

Step 2 — Dead Simple Moisturizer

Lightweight formula with niacinamide that absorbs fast and disappears. No greasy film. No pilling under sunscreen or makeup. Green tea, chamomile, and cranberry extracts handle hydration while niacinamide quietly evens your skin tone over time. You put it on, it goes to work, you forget about it. That's the whole experience.

Who This Is For

People who want a real skincare routine but can't — or won't — use actives right now. If you're pregnant or nursing and need something retinol-free. If you have sensitive skin that's been burned by products that were "too much." If you're new to skincare and don't want to risk irritation while you figure things out. If you're on a tretinoin break and need a holding routine. If you just want clean, hydrated skin without the anxiety of wondering whether your products are going to fight back.

This is that routine.

Works on Its Own. Permanently. Your Call.

You don't need to "graduate" to something stronger. This duo does the two most important things in skincare — and it does them well. Use it forever. Use it until your life changes and you're ready to add retinol. Use it as your whole routine or as the foundation for more. There's no wrong answer here. That's sort of the point.

What's Inside

Gentle Cleansing Gel (6 fl oz / 177ml): Aqua, Cocamidopropyl Betaine, Glycerin, Decyl Glucoside, Xanthan Gum, Panthenol, Glycyrrhiza Glabra (Licorice) Root Extract, Citrullus Lanatus (Watermelon) Fruit Extract, Pyrus Malus (Apple) Fruit Extract, Lens Esculenta (Lentil) Fruit Extract, Sodium Lactate, Sodium PCA, Hamamelis Virginiana (Witch Hazel) Water, Disodium EDTA, Citric Acid, Phenoxyethanol, Ethylhexylglycerin, Alcohol, Butylene Glycol, Fomes Officinalis (Mushroom) Extract. Free from parabens, sulfates, phthalates, fragrance, mineral oil. Cruelty free.

Dead Simple Moisturizer (1.7 fl oz / 50ml): Aqua, Caprylic/Capric Triglyceride, Coco-Caprylate/Caprate, Sorbitan Olivate, Cetearyl Olivate, Glycerin, Glyceryl Stearate, Stearic Acid, Niacinamide, Cetyl Alcohol, Stearyl Alcohol, Citrullus Lanatus (Watermelon) Fruit Extract, Pyrus Malus (Apple) Fruit Extract, Lens Esculenta (Lentil) Fruit Extract, Sodium Lactate, Sodium PCA, Allantoin, Syringa Vulgaris (Lilac) Leaf Cell Culture Extract, Carthamus Tinctorius (Safflower) Seed Oil, Camellia Oleifera (Green Tea) Extract, Chamomilla Recutita (Matricaria) Flower Extract, Glycyrrhiza Inflata Root Extract, Vaccinium Macrocarpon (Cranberry) Fruit Extract, Citrus Nobilis (Mandarin Orange) Peel Oil, Aurantium Dulcis (Orange) Peel Oil, Bisabolol, Fructooligosaccharides, Maltodextrin, Carbomer, Sodium Hydroxide, Phenoxyethanol, Tapioca Starch, Ethylhexylglycerin, Totarol. Free from parabens, sulfates, phthalates, silicone, mineral oil, synthetic fragrance. Cruelty free.